The Total Youth Handbook (PDF)

What is The Total Youth Handbook?

• 100+ Page PDF Ebook 
• Written by published youth marketing author Graham Brown with over 15 years experience in generational research.
• Available as an instant download.

Who is the Handbook written for?

Written for segment, planning and marketing specialists with an interest in the youth market.

Why Should You Buy the Total Youth Handbook?

The Total Youth Handbook is a youth market 101 on Generations Y & Z.
The Total Youth Handbook is a guide to help you turn youth insights about changing needs, lifestyles and personality into actionable ideas by answering 3 key questions:

• Who are they?
  
• What do they want?
  
• How do we give it to them?
  

How will the Handbook help you?

Answering these 3 questions will help solve the following business challenges:

• How to target and profile the right audience with the right offering
  
• How to set the tone and message of your marketing
  
• How to develop your brand experience to match the needs and social truths of young customers
  
• How to choose the right angles and storylines that work with youth